Dec 23, 2021
Jeff Robinson bit the bullet and decided to sign a 10-year lease
on this prime retail location, unsure of the success it would bring
him. The Ski Shop Ajax is located at the base of the mountain on
one of the busiest streets of Aspen, Colorado. It sees the foot
traffic of thousands of people daily, which is 10x more than their
previous location. Jeff talks about figuring out the do’s and
don’ts while transitioning his retail business into something
bigger and how his key employees have helped to bring major
• Design is the key.
• Must be clear exactly what you want out of the changes.
• How you’ll make your move.
• Where you’re going to work.
• How to attract traffic.
• Where your employees will work.
• How you can be the most efficient.
• Be all about giving people the best equipment experience information.
TIME-STAMPED SHOW NOTES: [4:09] Deciding what is going to work. [7:25] Gotta make a bet. [10:22] Experience.